10 June 2026 · Wenquinuler

Why we print every proof

Paper choice changed the feel of the whole project more than any colour decision. The first sketches were done on paper, which kept the discussion about ideas rather than details. A limited palette forced us to rely on spacing and type size for hierarchy.

The client now updates the site themselves, which was the main goal from the start. The final guide fits on twelve pages and covers only what the team actually uses. We kept the website to five pages and made sure each of them loads quickly. Printing proofs early saved us from at least two expensive mistakes.