24 March 2025 · Wenquinuler

What a style guide should include

The final guide fits on twelve pages and covers only what the team actually uses. Paper choice changed the feel of the whole project more than any colour decision. We tested the logo at very small sizes before showing anything on a large screen.

Most of the work happened in conversations rather than in the design tools. Printing proofs early saved us from at least two expensive mistakes. A limited palette forced us to rely on spacing and type size for hierarchy.