01 March 2026 · Wenquinuler

Photographing products on a budget

The final guide fits on twelve pages and covers only what the team actually uses. Most of the work happened in conversations rather than in the design tools. A limited palette forced us to rely on spacing and type size for hierarchy.

We started with a short list of words the client used to describe their work. Most of the work happened in conversations rather than in the design tools. The client now updates the site themselves, which was the main goal from the start. We tested the logo at very small sizes before showing anything on a large screen. Paper choice changed the feel of the whole project more than any colour decision.

Paper choice changed the feel of the whole project more than any colour decision. We started with a short list of words the client used to describe their work. We tested the logo at very small sizes before showing anything on a large screen.