01 September 2025 · Oskar

Notes on choosing a typeface

Printing proofs early saved us from at least two expensive mistakes. The final guide fits on twelve pages and covers only what the team actually uses. The first sketches were done on paper, which kept the discussion about ideas rather than details.

The first sketches were done on paper, which kept the discussion about ideas rather than details. We started with a short list of words the client used to describe their work. The final guide fits on twelve pages and covers only what the team actually uses.

We started with a short list of words the client used to describe their work. Most of the work happened in conversations rather than in the design tools. Paper choice changed the feel of the whole project more than any colour decision.

Printing proofs early saved us from at least two expensive mistakes. We started with a short list of words the client used to describe their work. The first sketches were done on paper, which kept the discussion about ideas rather than details.

We kept the website to five pages and made sure each of them loads quickly. The client now updates the site themselves, which was the main goal from the start. Most of the work happened in conversations rather than in the design tools. A limited palette forced us to rely on spacing and type size for hierarchy.