14 April 2025 · Oskar

Lessons from a packaging job

The client now updates the site themselves, which was the main goal from the start. A limited palette forced us to rely on spacing and type size for hierarchy. We kept the website to five pages and made sure each of them loads quickly. We started with a short list of words the client used to describe their work. The first sketches were done on paper, which kept the discussion about ideas rather than details.

Printing proofs early saved us from at least two expensive mistakes. The first sketches were done on paper, which kept the discussion about ideas rather than details. We kept the website to five pages and made sure each of them loads quickly. A limited palette forced us to rely on spacing and type size for hierarchy.

Most of the work happened in conversations rather than in the design tools. The first sketches were done on paper, which kept the discussion about ideas rather than details. Paper choice changed the feel of the whole project more than any colour decision. We tested the logo at very small sizes before showing anything on a large screen.