04 November 2026 · Wenquinuler

Keeping a website simple

The first sketches were done on paper, which kept the discussion about ideas rather than details. A limited palette forced us to rely on spacing and type size for hierarchy. Paper choice changed the feel of the whole project more than any colour decision. We started with a short list of words the client used to describe their work.

The first sketches were done on paper, which kept the discussion about ideas rather than details. A limited palette forced us to rely on spacing and type size for hierarchy. Most of the work happened in conversations rather than in the design tools.

We tested the logo at very small sizes before showing anything on a large screen. The client now updates the site themselves, which was the main goal from the start. The final guide fits on twelve pages and covers only what the team actually uses. Most of the work happened in conversations rather than in the design tools.