15 November 2025 · Oskar

How we price small projects

Paper choice changed the feel of the whole project more than any colour decision. We kept the website to five pages and made sure each of them loads quickly. Most of the work happened in conversations rather than in the design tools. The first sketches were done on paper, which kept the discussion about ideas rather than details. We started with a short list of words the client used to describe their work.

We started with a short list of words the client used to describe their work. The first sketches were done on paper, which kept the discussion about ideas rather than details. Most of the work happened in conversations rather than in the design tools. Paper choice changed the feel of the whole project more than any colour decision. We tested the logo at very small sizes before showing anything on a large screen.

A limited palette forced us to rely on spacing and type size for hierarchy. The first sketches were done on paper, which kept the discussion about ideas rather than details. Most of the work happened in conversations rather than in the design tools. The final guide fits on twelve pages and covers only what the team actually uses.

We started with a short list of words the client used to describe their work. We tested the logo at very small sizes before showing anything on a large screen. The final guide fits on twelve pages and covers only what the team actually uses.