21 October 2026 · Wenquinuler

A small rebrand, start to finish

The client now updates the site themselves, which was the main goal from the start. A limited palette forced us to rely on spacing and type size for hierarchy. Printing proofs early saved us from at least two expensive mistakes. We started with a short list of words the client used to describe their work. We tested the logo at very small sizes before showing anything on a large screen.

Most of the work happened in conversations rather than in the design tools. We tested the logo at very small sizes before showing anything on a large screen. The client now updates the site themselves, which was the main goal from the start. A limited palette forced us to rely on spacing and type size for hierarchy.

Paper choice changed the feel of the whole project more than any colour decision. A limited palette forced us to rely on spacing and type size for hierarchy. The final guide fits on twelve pages and covers only what the team actually uses. We tested the logo at very small sizes before showing anything on a large screen. Printing proofs early saved us from at least two expensive mistakes.

The final guide fits on twelve pages and covers only what the team actually uses. The client now updates the site themselves, which was the main goal from the start. We started with a short list of words the client used to describe their work.